Data + AI game studio · engineering fun into revenue

Gaming,
One Stop.

One studio for every stage of a game's life — concept, art, engineering, publishing, and live growth. We build original mobile titles and tune them with live data and multi-agent AI.

0
App Store impressions · pre-launch
0
Pre-registrations
Flagship
Cat vs Cucumber
Cat vs Cucumber
Live · Soft-launch
CreateDesign & in-house art
BuildEngineering & AI
PublishSoft to global launch
GrowLiveOps & UA
Explore

Everything, in one place.

A one-stop studio means there's a lot to show. Jump to any part of the story.

Flagship

The Game

Cat vs Cucumber —
tower defense × spin idle × roguelike.

Play the story
How we work

The Studio

Data-driven, AI-accelerated —
concept to live ops under one roof.

See the pipeline
Track record

Our Works

In-house 2D/3D art, a publishing
platform, and global brand collabs.

Browse the work
Work with us

Partner

Publishing, co-marketing,
and investment — let's scale together.

Start a conversation
Get in touch

Contact

Drop the studio a note —
we read every message.

Open contact form
Meow! 🐾Daisy mascot Need a hero?Happy Cat mascot
Cat vs Cucumber icon

Lead a team of cat heroes against the invading cucumber army.

A hybrid-casual mash-up of tower defense, spin idle, and roguelike progression — spin to deploy, merge to power up, and pick your path through every run.

Live soft-launch · Vietnam iOS & Android 100,000+ pre-registered
Genre
Hybrid-CasualTower Defense × Spin Idle × Roguelike
Platform
MobileiOS & Android
Status
MVPLive soft-launch in Vietnam
Reception
10M+App Store impressions · pre-launch
Core loop

Six ways to play.

Every run blends spinning, drafting, base-building and strategy — then scales into events, mighty bosses, and a growing roster of cat heroes. Here is the full core loop:

Spin to Win
Merge & Unleash
Choose Your Path
Defend Your Tower
Conquer Mighty Bosses
Collect Your Cat Army
Merge & unleash

Heroes that grow with you.

Merge duplicates to evolve a hero through tiers — each one redrawn from concept sketch to battle-ready. Pick a hero and watch them grow in real time.

Hero evolution stage Hero final form
Lv. 1 · Concept
Daisy — Rookie

Every hero starts as a rough sketch. Daisy's first tier is small, scrappy, and ready to learn.

Auto-evolving — tap a tier or switch hero
Screenshots

Straight from the game.

World map — Cucumber Lagoon
Beach battle
Pick your card
Cat casino \u2014 high-stakes table
Costume
Go Meow or Go Home
Monetization

Hybrid-casual economics.

Three revenue engines working together: in-app purchases at the core, ads for reach, and IP & brand collaborations for upside. Tap any pillar for the full economy breakdown.

Core revenue

In-App Purchases

Gacha, starter packs, limited bundles, Battle Pass, and cosmetics.

Economy breakdown
Reach

Ad Monetization

Rewarded video, ad-skip & auto-play boosts.

Economy breakdown
Upside

IP & Brand Collab

Character licensing and in-game crossover events.

Economy breakdown
Retention

LiveOps & Events

Seasonal content and events that keep players returning.

Economy breakdown
Product roadmap

Data-gated, not date-gated.

Each phase unlocks only when the live retention target is met — so we scale on proof, not hope. Add-on content deploys across any phase.

1
Mid – Late June

Stability & Data Foundation

Launch v3, rework tutorial onboarding, fix IAP packages, and track stage-by-stage progression.

Unlocks Phase 2 when >80% of players reach Ch.1 – Stage 2
2
Late September

Core Content Expansion

New tutorial & game loop (Chapters 1–2), full Gachapon redesign, +18 Cat Heroes and 2 new banners.

Unlocks when Day 1 retention > 40%
3
Late October

Competitive Layer

Full PvP mode, 8 Special Card Skills for deeper strategy, plus a new Gachapon banner.

Unlocks when Day 3 retention > 15%
4
Late November

World & Hero Growth

New "Cuke Bomb" mode for tactical variety, +18 Cat Heroes and another Gachapon banner.

Content expansion · tactical depth
Early February

Full Scale Release

Integrated Building system (global-ready), official website launch, and an "influencer-first" marketing sync to drive down organic CPI.

Global launch
Add-on content · tap a card for the design rationale
Who we are

A one-stop game studio,
powered by data & AI.

We combine design, engineering, art, and publishing under one roof — so a title never gets lost in hand-offs. Every decision is backed by live player data and accelerated by our in-house AI pipeline.

Fun, measured

Engagement analytics tell us exactly what players enjoy — retention, session depth, and progression guide what we build next.

Strategy, tuned by AI

Economy and balance are simulated and refined with a Claude-powered multi-agent system — thousands of test runs, not guesswork.

Built for worldwide

Localization and LiveOps are shaped by real market and player data, so a launch lands the same in every region we ship to.

01R

Research

Validate the market

Competitor intelligence and player demand prove a concept before a line of code is written.

02P

Prove

Launch the MVP

A focused soft-launch tests core loops with real players and live retention data.

03O

Optimize

Improve & scale

Live data, player insights, and AI tuning drive the roadmap toward global release.

Traction

Proof, not promises.

Cat vs Cucumber is live on the App Store and already pulling serious organic attention — verified in App Store Connect.

0
App Store impressions · pre-launch
10,047,553 verified · pre-launch
0
Pre-registrations
Worldwide, pre-launch
LIVE
On the App Store
Soft-launch · scaling by data
App Store Connect showing 10M impressions
App Store Connect · 10M impressions · pre-launch
Analytics dashboard, 10,047,553 impressions
Verified analytics · 10,047,553 · pre-launch
Cat vs Cucumber listed on the App Store
Featured in App Store "Coming Soon"
Case studies

AI in the pipeline,
not just the pitch.

We deploy multi-agent AI across the whole studio — code, art, balance, and user acquisition — to compress timelines and cut human error, while artists and engineers stay in creative control.

Game development

Multi-agent build & balance

A Claude-powered multi-agent team in Unity autonomously handles pattern-based coding, review, and debugging — then simulates player personas to test and refine balance at scale.

UnityMulti-agentMiro + MCPData simulation
Bug-free
builds
Scale
rapid iteration
Edge cases
exploit discovery
Read the case study
Website & systems

From design to shipped code

AI handles blueprinting, information architecture, and rapid UI prototyping — paired with rigorous UX auditing for accessibility. We migrated SSR → CSR and stripped redundant code aggressively.

CSR migrationFigma MCPAPI generationQA simulation
3,800+
lines debloated
SSR→CSR
architecture
Read the case study
Marketing & UA

Competitor-intelligent campaigns

We connect the Meta Ads Library API to AI to analyze competitor creatives, reverse-engineer strategy, and auto-generate ready-to-deploy campaign setups — then test modular creative variants.

Meta Ads APICreative testingMedia buying
+49.4%
clicks, variant B
Modular
creative testing
Read the case study
Art development

AI reference, human paint-over

AI generates concept art, characters, environments and props from our own asset library. Artists paint over and refine — compressing design rounds from weeks to days, with VFX and animation references built in.

Concept & moodPaint-overSprite + 3D turntable
Weeks→Days
design rounds
Full 2D/3D
in-house pipeline
Read the case study
Inside the studio

Data-driven game publishing
& full-stack tech.

One in-house team across publishing, engineering, art, and live ops — we build and ship data-driven games end to end, with the resident cats supervising.

The View Passion team at workOne team · one roof
Engineer working on the game backendFull-stack engineering
Building the game in UnityGame build · Unity
Pixel-art world map in progressWorld & level art
Cat vs Cucumber running on the studio screensCat vs Cucumber · live
Team member with a resident studio catResident art director 🐾
Studio cat wearing headphones at a deskOn shift 🐾
Happy, a resident studio catHappy · IRL hero 🐾
Track record · Our works

A full 2D/3D pipeline,
shipped end-to-end.

From our own hybrid-casual IP to MOBA-grade key art, brand AR activations and Web3 game integrations — concept, characters, environments, 2D & 3D, all produced in-house and shipped end-to-end. Tap any project for the breakdown.

ArtConcept · characters · environments · 2D & 3D
Isometric world & level artIsometric
Chibi character artChibi
Hero character lineupCharacters
Prop & item designProp
Splash & key artSplash Art
3D characters & environments3D
Story animaticAnimatic
Ad creative & brand activationsAd Creative
GameFrom our own IP to LINE & browser titles
LINE Mini Dapp gamesLine's Game
Real-time browser gameBrowser Game
Cat vs Cucumber — hero key artMobile Game
OtherThe platforms & tools we build around our games
Publishing analytics & affiliate platformWebsite & Webapp

Trusted by global brands & platform ecosystems

Pepsi Major Cineplex Paragon Cineplex Quartier CineArt Doi Kham Royal Project LINE Mini Dapp Dapp Portal Sony Soneium
Open to every kind of partnership

Let's connect players
worldwide — together.

Bring a game to publish, hire us to build or polish yours, team up as a creator, or invest — there’s a way to build with View Passion.

Game for publishing

Soft-launch to global launch & LiveOps.

Hire the studio

2D/3D art, full-game dev, or co-development.

Creator collab

Influencers & creators — let’s make content together.

Co-marketing

User-acquisition partners to scale reach.

Investment

Capital to accelerate the roadmap.

Let’s build something together.

Studios, brands, creators, and investors — whatever you’re building, there’s a way to do it with us.

Message sent — we’ll get back to you soon! 🐾